Protecting Children from the Word "Sex"

FOR DOWNLOAD MORE GALLERY Australia's Advertising Standards Board decided that the word "sex" used in a billboard ad for erectile dysfunction drugs is harmful to children.
The board said in a report yesterday it had been persuaded to change its earlier decision by the continuing volume of complaints about the advertisement - 220 since it first appeared in February last year - and by increasing community concern about the sexualisation of children.

"The board considered that while this advertisement does not sexualise children, it brings the issue of sex before them," it said.

"The board noted that debate within the community about the sexualisation of children has crystallised community concern about the unsolicited exposure of children to advertisements dealing with sexuality."
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